Wade Machinery Exclusive Title Snooker World Open - Cross disciplinary Resonance between Industrial Spirit and Sports Competition

On 22 February 2025, the Wade Cup 2025 Snooker World Open opened with a grand opening ceremony. As the exclusive name-bearer of the tournament, Wade Machinery deeply integrates the industrial spirit with sports, injecting innovative vitality into this international top tournament.

I. Naming cooperation: an accurate resonance between industry and sport

Hu Huazhen, general manager of Wade Machinery, emphasized in his opening remarks:“The snooker movement pursues precise control between millimeters and coincides with the spirit of craftsmanship in the field of mechanical manufacturing. The wisdom and resilience shown by athletes in high-pressure competitions also mirror the pioneering spirit of entrepreneurs in the new era.”This view profoundly reveals the profound significance of the naming cooperation - the cross-border fusion of industrial spirit and sports competitiveness, which is both a transmission of brand values and a firm commitment to the development of Yangshan city.  

As a national high-tech enterprise, Vader machinery since its establishment in 2017, focus on emergency internal combustion engine power research and development and derivative products manufacturing, covering generators, pumps, high-pressure washing machines and other fields, products are exported to the global market. Its core values of "putting customers first, striving for success, building a company with integrity, and innovating further" are highly compatible with the sport's pursuit of precision and endurance. By naming the World Open, Wade Machinery not only enhanced the brand's international influence, but also took it as its mission to "connect Yushan with the world," helping the local competition to take a higher stage.

II. Tournament Empowerment: Popular Participation and Local Glory
The tournament total prize money of 825 thousand pounds, a record high, attracted Ding Junhui, Trump, Selby and other world top players to participate. The concept of "fitness for all" jointly promoted by Wade Machinery and the organizers has been implemented for the first time: through a foreign card qualification tournament in 10 cities across the country, two folk pool enthusiasts have qualified for the regular tournament and competed with professional players. This innovative initiative not only expands the impact of the event, but also demonstrates the social responsibility of Wade Machinery in supporting sport for all.  

It is worth mentioning that Xing Zhao, a 20-year-old professional young player trained locally in Yushan, made his debut at home in a professional capacity. As a graduate of Yushan Star International Billiards Academy, Xing Zihao's growth is the epitome of the ecological development of Yushan billiards industry, and the name support of Wade Machinery provides a solid support for the cultivation of such local talents.

With its roots in the fertile soil of Yushan, Wade Machinery has witnessed the power of the billiards industry to the city's economy. Hu Huazhen, the company's general manager, said:“Billiards brings not only international reputation to Yushan, but also industrial upgrading and job opportunities. Wade Machinery has a responsibility to grow up with its hometown and inject industrial force into the construction of the World Billiard City.”

III. Future Outlook: Deepen Industry Ecology and Create Global Influence
In the future, Wade Mechanical plans to continue to support Yushan's sports cause in the spirit of "persistent focus" on technology research and development, including sponsoring youth training and participating in the promotion of civic events, so as to help extend billiards from the arena to the community and the countryside. At the same time, the company will continue to build the "WADE" brand with the vision of national circumstances, combining the hard power of machine manufacturing with the soft power of physical education and culture, and writing a new chapter in global development.

epilogue

The inauguration of the "Vide Cup" Snooker World Open 2025 is both a peak showdown between top players and an example of the convergence of industrial spirit and sports culture. With the power of branding, Wade Machinery injected new vitality into the construction of Yushan "World Billiard City," and also provided an innovative example of the global development of Chinese billiard sports. This feast that combines sports, culture and business is not only the glory of Wade, but also a vivid practice of Chinese manufacture and Chinese sports to jointly go to the world.